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You don’t need thousands of followers or paid ads to grow on Pinterest. You need 3 things: clarity, consistency, and a simple system. By posting fresh, keyword-rich pins daily and tracking results weekly, I grew a brand-new account to nearly 30K impressions and just under 400 outbound clicks in 60 days. I did this 100% organic. No paid ads.

This post contains affiliate links. I may earn a small commission on purchases at no extra cost to you. A few of the images were created with AI tools — because I’m a real mom on a real budget, doing my best to make it all look pretty.

I’m documenting my journey and taking you with me.

The Real Story Behind My 60-Day Pinterest Growth

My first 30 days of pins linked directly to my Benable lists (an affiliate program). No domain, no blog, nothing fancy.

I officially launched SarahHanford.com in mid-October, about halfway through the 60-day window. That means every impression, save, and outbound click came from pure organic reach, no ads, no existing traffic, and no algorithm advantage.

In just 60 days, my pins were showing up in search results, gaining traction, and driving 363 outbound clicks combined between my Benable lists and my new website.

Those numbers might sound small, but remember, this is a brand-new Pinterest account. This kind of steady, organic growth builds a solid foundation for long-term results and proves that Pinterest SEO still works when you focus on strategy, stay consistent, and hold yourself accountable to your goals.

Why Did I Focus on Pinterest?

Pinterest is a beast, plain and simple.

I wanted longevity. I wanted my content to work for me long after I hit publish. I’ve played the short-form content game for almost ten years, and honestly, I’m over it.

Pinterest isn’t a social media platform, and it’s not just about pretty images. It’s a traffic engine. Unlike Instagram or TikTok, where content disappears within hours, Pinterest keeps working for you months, even years later.

For me, it was the perfect platform to build steady blog traffic while I worked on my digital products behind the scenes. I wanted something that would keep growing even when I wasn’t constantly creating, editing, chasing trends, or engaging 24/7. You know... the social media grind.

Pinterest does exactly that.

What I Did in the First 60 Days

How I Grew a Brand-New Pinterest Account from 0 to 25K Impressions

1. I treated Pinterest like Google.
Every pin I posted was built around a keyword I’d actually searched for myself. I used Pinterest’s built-in search bar suggestions to find phrases people were actively looking for.

2. I posted consistently, even when it felt slow.
I uploaded at least 5 new pins per day, mixing static images, idea pins, and video pins. Some only got 50 impressions, others took off a week later. The goal wasn’t perfection, it was consistency.

3. I designed for search, not aesthetics.
Each pin used readable fonts, bold color contrast, and keywords in both the title and image text. Pinterest SEO rewards clarity over minimalism.

4. I tracked everything.
Every Sunday, sometimes daily, I checked my analytics to see which boards, titles, and designs were driving the most clicks. By week four, patterns started emerging, and I doubled down on what worked.

The Key to Pinterest Growth That No One Talks About

Most creators give up too early because they expect Pinterest to work like other short-form social platforms such as TikTok. There’s no instant feedback and no overnight results with Pinterest. You have to be in it for the long haul because Pinterest is built on compound growth.

Pins from your first month can suddenly start ranking in month three. The key is planting seeds daily and giving the algorithm time to mature them. You actually want to be months ahead with Pinterest to see the best results.

My turning point came around day 45 when I noticed older pins quietly picking up clicks. That’s when I knew the system was working, even when it didn’t feel like it yet.

What My 60-Day Pinterest Results Looked Like

Here’s a snapshot of what 100% organic growth on a new account can do:

• 25.26K impressions
• 823 engagements
• 363 outbound clicks
• 18.74K total audience
• 392 engaged audience

All of this came from a brand-new Pinterest account that started from zero only 60 days ago.

Pinterest analytics dashboard showing 25K impressions, 823 engagements, and 363 outbound clicks between August 29 and October 29, 2025

Squarespace analytics bar chart showing Pinterest as the top source of website visits with 329 visits compared to smaller amounts from direct and other sources. — Squarespace analytics showing Pinterest as the top source of traffic to SarahHanford.com during the 60-day test period.

FAQ: Common Pinterest Growth Questions

Q: How long does it take to see results on Pinterest?

Usually 6–8 weeks for a new account. Pinterest rewards consistent pinning and keyword optimization over time. Remember, Pinterest is about the long game, if you want instant results, this is not the platform for you.

Q: How often should I post?

Start with 3–5 pins per day. You can schedule through tools like Tailwind or Pinterest’s native scheduler. I used the native scheduler for the first three weeks, posting three times a day, then moved to Tailwind and increased to five (and sometimes more).

Q: Do I need to focus on followers?

Nope, not at all. Pinterest is search-based, not follower-based, which is the beauty of it. Focus on engagement and outbound clicks instead. My goal from day one has been outbound clicks first, engagement second, and saves third.

TL;DR

You can grow a brand-new Pinterest account to thousands of impressions and hundreds of clicks, without ads, by focusing on keyword-rich pins, consistent posting, and simple tracking. It’s not about viral moments; it’s about momentum.

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Next Steps: Want to Learn My Exact System?

I’m currently finalizing my 60-Day Pinterest Growth Ebook, where I break down the exact strategy I used: keywords, pin templates, and my weekly tracking sheet.

Until then, make sure you’re on my email list so you’re first to know when it drops.

Join the waitlist here

About Sarah Hanford

Sarah Hanford is a mom of four, Christian, runner, and systems lover who also happens to own a government contracting business. She’s having fun over here documenting what she’s learning about blogging, Pinterest, and online growth. Sharing what’s actually working so others can skip the overwhelm and build something sustainable too.